Saturday, May 14, 2016

Amazon's Blitz Introduction of #IoT In Your Home, And At Your Fingertips ...

Amazon had an amazing moment recently: they put a form of #InternetofThings within the reach of everyone’s fingers, and sold out almost immediately. While, on the other hand, if you went out on the street and asked any person you saw what they think of the Internet of Things, your results would be most probably kind of meager.
You’ve got to admit, it shows there are pretty bright minds at work there.
How did they do it? I can’t say they told me, but I know they did follow B.J. Fogg’s behavioral change model. Professor Fogg says, in his famous model, that change behaviour (i.e. make people actively use IoT - of some kind), depends on three factors:

1. Motivation
2. Ability
3. Trigger

It’s kind of easy to see how #Amazon put this to work for their new #IoT #DashButton:

Ability: is very low threshold: it must be the easiest way to get what you want on the market today: making a call for a taxi, starting up the uber app for an uber, dialing a number and waiting for a weird conversation on pizza’s: all this is much simpler if you only need to push a button to when you know what you want to get.

Motivation: is kind of easy, but also mixed with ability. Because the button is simply “really easy”: the sheer fact that it is easier (than your “tradional way” to get things done) both lowers the ability needed to use it, and motivates you to not only use it, but get it in the first place. Most of us are lazy in some distant corner of our personality. But you can call it optimisation of energy, if you want.

Trigger: is the easiest one. If you make something that makes it easier to come by what you need, you only piggyback on the need people have to (repeatedly) buy what they already wanted to buy, which is what they will program the button for anyway. If you buy an amazon button for Pampers, it’s really because you need A LOT of Pampers, and want to make it less complicated to get them. Same goes for the IoT button: it’s what you program it for that motivates you. And face it: Amazon just reuses your existing motivation for the product or service, channels it throught your lowered “ability”, and points it to their huge already existing marketplace.

They weren’t the first ones, weren’t they? Yeah, but they do have a huge audience, and thus a humongous test lab. Le’s be honest: follow the crowd, and you’ll end up at Amazon some time ...

But still, in the realm of IoT, this is a pretty impressive milestone to popularize even just a facet of this technology. And in such a way, most people even don’t know they’re using it.

That’s art.
Believe me: to be continued.

Greetings from Brave Little Belgium.
Christophe.

Thanks to professor BJ Fogg from #Stanford for his interesting model.
BJ Fogg Behavior Model GrapicPasted image at 2016_05_10 02_34 PM
Links:
http://behaviormodel.org/
http://www.engadget.com/2016/05/13/amazon-programmable-dash-button-iot/
https://aws.amazon.com/iot/button/