Saturday, May 14, 2016

Amazon's Blitz Introduction of #IoT In Your Home, And At Your Fingertips ...

Amazon had an amazing moment recently: they put a form of #InternetofThings within the reach of everyone’s fingers, and sold out almost immediately. While, on the other hand, if you went out on the street and asked any person you saw what they think of the Internet of Things, your results would be most probably kind of meager.
You’ve got to admit, it shows there are pretty bright minds at work there.
How did they do it? I can’t say they told me, but I know they did follow B.J. Fogg’s behavioral change model. Professor Fogg says, in his famous model, that change behaviour (i.e. make people actively use IoT - of some kind), depends on three factors:

1. Motivation
2. Ability
3. Trigger

It’s kind of easy to see how #Amazon put this to work for their new #IoT #DashButton:

Ability: is very low threshold: it must be the easiest way to get what you want on the market today: making a call for a taxi, starting up the uber app for an uber, dialing a number and waiting for a weird conversation on pizza’s: all this is much simpler if you only need to push a button to when you know what you want to get.

Motivation: is kind of easy, but also mixed with ability. Because the button is simply “really easy”: the sheer fact that it is easier (than your “tradional way” to get things done) both lowers the ability needed to use it, and motivates you to not only use it, but get it in the first place. Most of us are lazy in some distant corner of our personality. But you can call it optimisation of energy, if you want.

Trigger: is the easiest one. If you make something that makes it easier to come by what you need, you only piggyback on the need people have to (repeatedly) buy what they already wanted to buy, which is what they will program the button for anyway. If you buy an amazon button for Pampers, it’s really because you need A LOT of Pampers, and want to make it less complicated to get them. Same goes for the IoT button: it’s what you program it for that motivates you. And face it: Amazon just reuses your existing motivation for the product or service, channels it throught your lowered “ability”, and points it to their huge already existing marketplace.

They weren’t the first ones, weren’t they? Yeah, but they do have a huge audience, and thus a humongous test lab. Le’s be honest: follow the crowd, and you’ll end up at Amazon some time ...

But still, in the realm of IoT, this is a pretty impressive milestone to popularize even just a facet of this technology. And in such a way, most people even don’t know they’re using it.

That’s art.
Believe me: to be continued.

Greetings from Brave Little Belgium.
Christophe.

Thanks to professor BJ Fogg from #Stanford for his interesting model.
BJ Fogg Behavior Model GrapicPasted image at 2016_05_10 02_34 PM
Links:
http://behaviormodel.org/
http://www.engadget.com/2016/05/13/amazon-programmable-dash-button-iot/
https://aws.amazon.com/iot/button/

Thursday, November 21, 2013

The New Reality: Emergency Management Needs To Completely Embrace Social Media.

Emergency Management follows the rest of society. The Citizen Reporter is a fact. 

Information goes viral and spreads horizontally. Not using  social media as an output is missing many opportunities. Not using them as an imput is denying reality. 

Reality is a function of the information on people, facts and places that reaches us: Communication expands reality. Conversation shapes Society. Just like the drums did in Africa, the smoke signals in China, and the light signals from airships, or the flags from boat to boat, and the messenger pigeons since ages. You can only take into account the information that reaches you. Not using the medium, means less information (which for Emergency Managers, is not acceptable). If a new medium finds its way into society, it changes reality. 

Social media are doing this profoundly. Not embracing it, just because of it imperfections, would be loosing contact with society. 

We've got to keep up with the Joneses. Even if  it means rethinking a lot of existing conventions. 

Social media are changing the way society and people are functioning in such a profound way, that we will only afertwards be able to understand. 
And believe me, a past without social media, will someday be harder to understand (for your grandchildren), than a past without radio. 
Times they are a changin!
And for Emergency Managers, probably more than you're thinking right now ...

Thursday, November 14, 2013

The Humanisation of #SMEM and #VOST by #QCRI and @PatrickMeier.


I'm quite impressed by @PatrickMeier and #QCRI. But not in the way I expected. Like many, I read his iRevolution.net blog posts eagerly, as they contain not only their more than interesting views and reports, but also views on and references to the work of so many others working in the same wonderland of a (battle)field.

I think QCRI spoils us with interesting stuff, in the sense that we’re not easily dazzled anymore. But in his last post, Mr. Meier did something remarkable, and possibly even more game changing than the work he does itself. He was able to do something that really matters, from a professional point of view, and also impacts many other efforts done in the sector of #CrisisCommunication, and #SocialMedia in Adverse Events in General:  He humanized the process.

His last effort, and the way it is realized and reported, gives an understandable overview, of how any everyday person with a smartphone can finally do something that matters.
Most certainly, and very hopefully, there will be many more occasions like this. But when technology is brought so close to you and me (and I mean “everyone” …), it usually helps the whole sector to be understood better by the critical, skeptical and omnipresent society we know today.

And therefore, I offer my sincere congratulations on two fronts, to @PatrickMeier and the Qatar Computing Research Institute (#QCRI), for the Humanization of #SMEM and #VOST. (Sorry, but these, you’ll have to Google, if they’re not familiar … There NOT about the movies, though…)

And the best of luck for the coming conference. It will be sizzling … (#ICCM2
013, http://crisismappers.net/page/iccm-nairobi-2013)

Christophe LAURENT
spoedman@gmail.com

Sunday, October 13, 2013

The Edges of #Reality: Thinking of #SocialMedia And How to Use Them 2 Communicate in #AdverseEvents

Though we are exploring the edges of reality when we're thinking of new media and how to use them in a disaster setting, many of us still do have a conservative approach towards some new problems. These are a few examples.

Communication in Adverse Events
When many of us talk about communication during disasters, we isolate what the authorities, or even the attending relief operations are declaring on (social) media and consider these "statements" to be the "Communication" during adverse events. The chatter among victims, probable victims, neighbors, friends and relatives are not always included in the general term "Communication". We should however, acknowledge the importance of chatter, and horizontal communications, and their impact on behavior in such situations.

Reliability of a Source, in settings we should consider ourselves lucky to have a source:
The way we establish reliability of a source of social media could be somehow very familiar and similar to the way @Klout approaches #influence or @Twitter considers #popularity. But instead, when it comes to reliability during #AdverseEvents, we often think it is good behavior to try to establish credibility of one source before we use or quote it. 

In disaster settings that affect a large or considerable size of a developed and socially active population, any major event will eventually be witnessed by more than one person. Therefore, aside from the actual reliability of one specific source, a surge of reports that report the same (aspect of an) event should be considered to be very possibly correct. It seems a sort of consensus across the different platforms could be adopted that attributes credibility to an (aspect of an) event,  based on its presence across platforms. With a clear ratio of original and retweeted, re-posted, or re-shared content. Kind of an early warning algorithm.

Would be nice.
Could be helpful.

Have a nice day!

Christophe LAURENT.

Saturday, October 5, 2013

The #CitizenReporter engaged in Collective Processing: The #Smartphone is a Catalyst of our Collective Processing Power and Intelligence during #Disaster #Response

I hope you spent some of your thinking time considering how awesome it is, that official agencies are today empowering the everyday citizen to openly and officially contribute to the intelligence that is gathered around adverse events. And this is done through #SocialMedia! 
Because in the end, no matter how much brain power has been found and rallied together to try to lead the (or a) public through the eye of the needle during dire times, nothing compares to the collective processing power of the people, who are everywhere, and connected with each other. Today, they are able to contribute to the data collection in such a way, that no leadership or experience can ever again be complete and thorough, without it.
This is game changing, when you think about it.
I truly believe, that enabling (the power of) the people to contribute to a higher collective awareness, and distributed assessment, is one of the noblest tasks communication technology has ever fulfilled. 
The gadget that is our phone has grown up. 
And it is a Catalyst of our Collective Processing Power and Intelligence.

Interesting times ahead for  Disaster Management en Communication ...


#sm #vost #smem #mhealth

Friday, October 4, 2013

#Shazam as an #Audio #Hashtag for #Emergency #Preparedness messages from #FEMA: A new #Cognitive interface to #Hyperlink information.



Someday, you'll be able to Shazam any (audio or video) news, and get linked to the full program!
The news on Digital Trends that #FEMA is cooperating with #Shazam is bigger than you think.  It announces a new kind of audio/cognitive link, that may appear to be very intuitive.
You hear something on the radio, and ...Shazam, via your smartphone (you may be able to call in Siri to do it for you) you get linked to the full message. Possibly even a menu that diversifies possibilities for additional information. Also
Today, you scan the news on you screen - tablet, desktop or other. You can “surf on” to the linked content, or “read it later”. But that means this only happens when you’re doing this like on purpose, holding or sitting in front of the screen.
With #Shazam, you could have Siri (and its existing alternatives of course) look up the original message, and listen to it, or maybe decide to “hear it later”. And all this while you’re going about your regular life: at work, driving your car, or cutting your grass …
Carry on the good work, mister Jones (#DavidJones - @davidlawjones).  I’m quite certain that along the way, you’ll save lives!